The letter M was the leitmotif of visual communication on the packaging of the Mazurro coffee brand. The symbol was inspired by the works of Josef Hoffman, an Austrian architect and designer, one of the founding fathers of Vienna Secession and co-establisher of the Vienna Workshop. His design, based on simple forms, set the ground for modernism.
The 19 Południk team were responsible not only for designing coffee packaging, but also for the brand’s entire visual identity, communication philosophy and strategy, as well as the website. The design created for the Mazurro brand was also awarded in the Kreatura Independent Creation 2020 Competition, in the Design category.
– This silver award is very special for us. We are thrilled that our projects have been so highly appreciated in one of the oldest, independent advertising and graphic design industry competitions said Paweł Mikołajec, Art Director at 19 Południk.
International Creativity Awards is a prestigious global competition promoting creative and out-of-the-box projects. In 2021, the 50th jubilee edition, projects were submitted by agencies and independent designers from 34 countries worldwide.