The Blue Route by LOTOS
First Day of the Carefree
Digital campaign on the First Day of the Carefree by Dan Cake.
client:
Dan Cake Polonia
industry:
Food & Beverages
role:
Digital activation, Video, Website, Social media
website:
On the second day of Christmas, which is the First Day of the Carefree, each of us should have only one thing to think about:
Design
When designing, we wanted to depart from the standard Christmas Eve table product display. That’s why the promoted cakes were presented in an unusual, rather artistic style referring to the Baroque decorative style.
As part of the activation, we wanted to encourage consumers to have a well-deserved carefree day, especially on December 26th, after the work they put into preparing an exceptional and festive Christmas for the whole family.
For the purposes of the campaign, we designed a page to ask a simple question: strudel, or roll? After selecting one of the cakes, the user was presented with a video related to the product, with a TV spot-like, funny narrative.
SEE THE WEBSITE
Social media has become the main promotional tool for the campaign. We communicated about the First Day of the Carefree on Facebook and Instagram, using native formats such as photo posts, video posts, stories, Insta stories, and reels.
Activation summary
The digital campaign First Day of the Carefree proved that we were really good, because we found a lot of sweets under the Christmas tree…
42%
users chose the strudel
58%
users preferred the roll
11,177
page views
The Blue Route by LOTOS
Nowa marka dla projektu rozwoju elektromobilności Grupy LOTOS.