The Blue Route by LOTOS


First Day of the Carefree

Digital campaign on the First Day of the Carefree by Dan Cake.


Dan Cake Polonia


Food & Beverages


Digital activation, Video, Website, Social media

On the second day of Christmas, which is the First Day of the Carefree, each of us should have only one thing to think about:


When designing, we wanted to depart from the standard Christmas Eve table product display. That’s why the promoted cakes were presented in an unusual, rather artistic style referring to the Baroque decorative style.

As part of the activation, we wanted to encourage consumers to have a well-deserved carefree day, especially on December 26th, after the work they put into preparing an exceptional and festive Christmas for the whole family.

For the purposes of the campaign, we designed a page to ask a simple question: strudel, or roll? After selecting one of the cakes, the user was presented with a video related to the product, with a TV spot-like, funny narrative.


Social media has  become the main promotional tool for the campaign. We communicated about the First Day of the Carefree on Facebook and Instagram, using native formats such as photo posts, video posts, stories, Insta stories, and reels.

Activation summary

The digital campaign First Day of the Carefree proved that we were really good, because we found a lot of sweets under the Christmas tree…



users chose the strudel


users preferred the roll


page views


The Blue Route by LOTOS

Nowa marka dla projektu rozwoju elektromobilności Grupy LOTOS.

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