We Make Climate
The First District
Strategic and creative services for the new real estate investment in Katowice.
client:
TDJ Estate
industry:
Real estate
role:
Strategy, Design, Website
website:
Our task was to create a communication platform for a new location in the center of Katowice. A place steeped in culture, which is also a symbol of the region’s transformation.
Long-term creative work for the most prestigious residential investment in Katowice is not only a challenge. It is a commitment to the place with which we are associated.
Naming of the investment
The First District is a reference to the history of the region, the district of Bogucice, a former 13th-century village, which later became a district of Katowice. It also strengthens the role of the new place as a city-forming element, returning this part of the city to its inhabitants.
The starting point: constructivism
The basic distinguishing feature of constructivism in relation to other avant-garde movements was the use of formal discipline limited to simple geometric elements: a circle, a triangle, and a straight line. Constructivists believed that art is not about decorating, but about identifying the purpose of space and objects adequate to the need.
The communication platform: The Art of Life
It is about creating the best living conditions in a nationally unique art-related space located by the Culture Zone in Katowice.
Platform executions
The executive extension of the creative platform was the wording, to communicate a specific benefit of the investment in the slogan.
Sales support materials
An important element of the branding process was the design and production of commercial and in-house materials: premium catalogs, property particulars, business cards, and other materials.
The website
The website we created builds the image of a new brand and serves as a sales tool. We focused not only on the information part, but also on the general idea of the project and the profile of the architect and investor.
SEE THE WEBSITE
We Make Climate
CSR platform for Dan Cake.