Colliers Define
Gemini Park Tychy
From opening to success: permanent communication services for a shopping center in Tychy.
client:
Gemini Holding
industry:
Shopping center
role:
Strategy, Campaign
website:
www.geminiparktychy.pl
The concept of Gemini Park Tychy was founded on a conviction that both the city of Tychy and the entire region do not deserve yet another impersonal mall. Gemini Park Tychy is to be a new neighbor, and a very special one.
Our cooperation and creative services at Gemini Park Tychy have been long-standing. All advertising materials designed based on the communication platform, from OOH carriers, to LED animations and in-house communication materials, to non-standard activities.
Gemini Park Tychy is not only a shopping center. It provides a very specific city- and cultural foundation for the surrounding area. Tychy, as a satellite city of Katowice, has so far been treated as a commuter town for the region’s leader, e.g., due to the lack of an important commercial center.
The opening of Gemini Park brought significant changes in the perception of Tychy among the residents themselves. From that day on, they did not have to travel several kilometers to their favorite stores. Results? Constant attendance, the highest among all Gemini shopping centers in Poland.
When creating the identification system, we understood its universalism. It was to constantly reformat, while maintaining its consistency and its identity.
Communication of shopping malls, using OOH carriers as a basic tool, should be distinctive and decodable at first glance.
The visual key introduced by us was based on a kaleidoscopic and contrasting composition – the starting point of which is a graphic symbol transferred and scaled from the logotype.
The test for all communication was the time of its exposure. Working with Gemini Park Tychy for over three years, we proved that it has stood the test of time – it is still up-to-date and visually attractive.
Summary
The cooperation with Gemini Park Tychy has been ongoing since September 2017. We started this project from start to finish with the opening in 2018, with all sales seasons.
43
Months of continuant cooperation
650
Graphic design projects
1
Independent competition award
Colliers Define
The identification and website design for the new Colliers Define service platform.