Exfluency is a language marketplace and it’s  built using technologies such as Blockchain, Machine Learning and Artificial Intelligence. It is also a social platform that allows anyone to share their language skills with the world.

The concept, the innovative idea and above all the dynamic development of Exfluency generated the need to adapt the brand identity to the international, constantly growing group of participants. Our task was the execution of a comprehensive rebranding – leaving only the name.

PThe starting point was semiography. During the work, the main component of all visual communication becomes an abstract graphic symbol as a synthesis of languages ​​from around the world. It was based on a minuscule, which, during the evolution of Writing, was created as a simplification of gestures and used to increase writing speed, giving it an expression.

TThis is how a pictogram was created, which, closed in a circle, also becomes a symbol of the XFL Coin token – a digital currency – the basis for proof-of-work settlements between participants of a platform based on the blockchain network.