Mazurro Coffee
Summa Linguæ
New global brand identity for the Summa Linguæ brand.
Summa Linguæ is a language and technology service provider. Our task was to completely change the brand image and present it as an expert in multilingual data management.
The change in brand identification included introducing a new brand identity and translating it into the re-designed logo, color palette, website, and printed documents.
The font, Sofia Pro, was chosen with multilingual text support in mind.
When working on the website, we designed the structure and layout from scratch. We emphasized the presentation of technological solutions, case studies and news in the form of a blog.
The previous website
The previous version of the site was less structured. As a result, the user did not have free access to the full offer of the company and completed projects which constituted a significant amount of communication capital.
The new structure
Organizing and simplifying the structure allowed encapsulating the most important information in the menu. It has been divided into three main categories and a contact tab. As a result, the website architecture emphasizes the presentation of the offer and case studies.
The website was based on CMS WordPress with advanced multilingual support. Thanks to this solution, Summa Linguæ can manage the site globally with maximum flexibility.
SEE THE WEBISTE
Consistency in change
Rebranding and new website design required redesigning all graphic, sales and internal materials: from prospectuses, to multimedia presentations, to stationery.
Mazurro Coffee
New brand design in the coffee market.