{"id":4743,"date":"2021-02-15T09:42:47","date_gmt":"2021-02-15T08:42:47","guid":{"rendered":"https:\/\/19poludnik.pl\/kreatura-2019\/"},"modified":"2022-10-11T15:05:31","modified_gmt":"2022-10-11T13:05:31","slug":"kreatura-2019","status":"publish","type":"post","link":"https:\/\/19poludnik.pl\/en\/kreatura-2019\/","title":{"rendered":"Kreatura 2019 awards: Taste of the Carefree"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"class_list":["post-4743","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nKreatura 2019 awards: Taste of the Carefree - 19 Po\u0142udnik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/19poludnik.pl\/en\/kreatura-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kreatura 2019 awards: Taste of the Carefree\" \/>\n<meta property=\"og:url\" content=\"https:\/\/19poludnik.pl\/en\/kreatura-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"19 Po\u0142udnik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/19poludnik\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T08:42:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T13:05:31+00:00\" \/>\n<meta name=\"author\" content=\"Nadine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/en\\\/kreatura-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/en\\\/kreatura-2019\\\/\"},\"author\":{\"name\":\"Nadine\",\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/#\\\/schema\\\/person\\\/061283da603b9c3ecd391eb047e35771\"},\"headline\":\"Kreatura 2019 awards: Taste of the Carefree\",\"datePublished\":\"2021-02-15T08:42:47+00:00\",\"dateModified\":\"2022-10-11T13:05:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/en\\\/kreatura-2019\\\/\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/19poludnik.pl\\\/en\\\/kreatura-2019\\\/\",\"url\":\"https:\\\/\\\/19poludnik.pl\\\/en\\\/kreatura-2019\\\/\",\"name\":\"Kreatura 2019 awards: Taste of the Carefree - 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Following clearly defined goals, we designed the campaign “The Taste of the Carefree with Dan Cake” rooted in the brand’s past digital communication activities.<\/p>\n<p>Seven advertising spots were published on a dedicated communication platform (<a href=\"https:\/\/smakbeztroski.pl\/\">www.smakbeztroski.pl<\/a>), featuring the Digital Confectioner – the host of a fairy-tale, interactive Carefree Confectionery. His guests were expressive, archetypal characters, e.g., Mrs. Always Late, Very Busy Businessman or Mother of Maverick Triplets. They were presented in a funny, over-the-top way, but their key characteristics encouraged the audience to associate with them.<\/p>\n<p>Special live confectionery events organized live in Krakow, Warsaw and Wroc\u0142aw were also recorded. The communication was built on a persona of a Dane, Stan Carefree – who was to deliver products for events held in highly exaggerated Polish realities.<\/p>\n<p>The campaign was supported by social media communication, consumer engagement, a billboard campaign, as well as internal activities and B2B communication. Our videos had over 7 million views, reaching a target audience of over 3.5 million people. On the other hand, the client recorded a 15% increase in sales.<\/p>\n<p>\u2013 <em>Our integrated campaign on a single, consistent communication platform has proven that even in such a difficult and less known category as bakery and confectionery products the campaign goals can be not only achieved, but also significantly exceeded<\/em>, comments <strong>Radek Grzybowski, Strategy & Creative Director of 19 Po\u0142udnik<\/strong>.<\/p>\n<p> <\/p>\n<p><strong>See below for a case study of the project: <\/strong><\/p>\n","columns_content":false},{"acf_fc_layout":"videophoto","settings":{"grid_vertical":"grid-vertical-outside-sm","grid_horizontal":"grid-horizontal-md","type":"video"},"photo":false,"video_group":{"settings_video":{"video_controller":"user-play"},"poster":{"ID":1895,"id":1895,"title":"Dan_Cake_Kreatura_tlo","filename":"Dan_Cake_Kreatura_tlo-1-scaled.jpg","filesize":306092,"url":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-scaled.jpg","link":"https:\/\/19poludnik.pl\/en\/kreatura-2019\/dan_cake_kreatura_tlo-2\/","alt":"","author":"6","description":"","caption":"","name":"dan_cake_kreatura_tlo-2","status":"inherit","uploaded_to":4743,"date":"2021-09-30 12:53:54","modified":"2021-09-30 12:53:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/19poludnik.pl\/wp-includes\/images\/media\/default.png","width":2560,"height":1440,"sizes":{"thumbnail":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/02\/Dan_Cake_Kreatura_tlo-1-2048x1152.jpg","2048x2048-width":2048,"2048x2048-height":1152}},"video":{"ID":1340,"id":1340,"title":"Case Movie Dan Cake 2019","filename":"Case-Movie-Dan-Cake-2019.mp4","filesize":31903404,"url":"https:\/\/19poludnik.pl\/wp-content\/uploads\/2021\/03\/Case-Movie-Dan-Cake-2019.mp4","link":"https:\/\/19poludnik.pl\/en\/kreatura-2019\/case-movie-dan-cake-2019-2\/","alt":"","author":"6","description":"","caption":"","name":"case-movie-dan-cake-2019-2","status":"inherit","uploaded_to":4743,"date":"2021-03-15 08:42:13","modified":"2021-03-15 08:42:13","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/19poludnik.pl\/wp-includes\/images\/media\/video.png","width":1280,"height":720},"video_mobile":false}}],"_links":{"self":[{"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/posts\/4743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/comments?post=4743"}],"version-history":[{"count":2,"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/posts\/4743\/revisions"}],"predecessor-version":[{"id":4745,"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/posts\/4743\/revisions\/4745"}],"wp:attachment":[{"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/media?parent=4743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/19poludnik.pl\/en\/wp-json\/wp\/v2\/categories?post=4743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}