Context of the change
When 3S merged with the Play Group, a new brand identification and language was required and expressed in a completely new website, both in terms of design and information architecture.
Organizing the structure
The first step towards the new website was a website structure audit, to create a new, simplified site map.
Presenting the offer
The greatest challenge was to present the offer, which had a complicated internal structure. In addition to the main categories, each of the products includes additional services and use areas.
SEE THE WEBSITE
The foundation of the new website is the company’s business offer, supplemented by additional new functionalities and knowledge base, e.g., articles and podcasts.
Main elements of the page
The elements that comprise the website are the offer, the partner zone, and the knowledge base.
SEE THE WEBSITE
Affiliate zones
Partner, Client and Integrator zones are key elements of the website. The tabs are located in an additional menu above the basic menu.
SEE THE WEBSITE
First Day of the Carefree
Digital campaign on the First Day of the Carefree by Dan Cake.